The S&P 500 rose 16 percent over the same period. It has gained 33 percent, from $16.24 on Dec. Robbie and Ryan Gosling skating along Venice Beach - went viral in December, anticipation started building. Kreiz hailed the film as a “milestone moment” in the company’s strategy to “capture the value of its I.P.” and demonstrate its ability to attract and team up with top creative talent - a cornerstone of its ambitious slate of more toy-themed movies.Īfter the first “Barbie” trailer - showing a hyper-blond, Day-Glo-clad Ms. Representatives for Mattel and Warner declined to comment on the financial arrangements, though the company’s chief financial officer said at a conference on Thursday that the company would make about $125 million in total billings from the film.Įven though Barbie results weren’t reflected in Mattel’s latest earnings, released July 26, all anyone wanted to talk about at the earnings call was “Barbie.” Mr. In addition, there are sales of merchandise connected to the movie as well as an expected boost in sales of dolls. At $2 billion in box office revenue, that amounts to $100 million. But people with knowledge of their agreement said Mattel earned 5 percent of the box office revenue, as well as a percentage of eventual profits as a producer of the movie and additional payments as owner of the Barbie intellectual property rights. Mattel and Warner have jealously guarded their financial arrangements.
Kreiz Robbie Brenner, Mattel’s executive producer of films spokespeople for Margot Robbie and Greta Gerwig, the film’s star and its writer-director and others familiar with the doll’s sometimes tortuous path to the big screen. How Mattel pulled off a feat that had eluded the company for years was the subject of recent interviews with Mr. (The record-holder is 2009’s “Avatar,” at $2.9 billion.) It could end up near the $2 billion mark. “Barbie” is close to grossing $1.4 billion and passed one of the “Harry Potter” movies as the top-grossing Warner Bros. Kreiz could hardly have believed possible.
That approach has paid off to a degree that even Mr.
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